Your Website presents you as a credible service provider in your local market. It shows who you are, what you do and how prospects can get hold of you. In short: The foundation of your business online.
When prospective customers decide whether to approach you for more information about your services, the first thing they'll do is to check out your online reviews. Make sure they can see these right on your site
Most of your prospective customers use local map search when looking for a service. You need to show up on that map. Google Business Profile makes this happen - but ONLY if you've claimed & optimized your listing
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I am a business sustainability professional and the founder of JoyROI Digital. I serve as a trustee at The Scarab Trust - a community environmental charity taking action on plastics pollution. I also maintain a local business directory (pl14online.com) aiming to keep money circulating in the local economy here in Southeast Cornwall.
I grew my Business Sustainability Practice using online marketing and am now helping other local businesses do the same with my Agency. I started JoyROI Digital to help business owners market their business online, so that they can focus on doing what they love.
Once upon a time, companies only had to worry about responding to the needs and desires of shareholders. Times have changed. Today, customers expect more of companies than ever before, and they want to know that the brands they work with are supporting causes and missions that are important to them. To this end, modern … Continue reading Why it’s Important for you to be Involved in Your Local Community
Video content marketing. Old hat, right? Boring, useless, not the slightest bit engaging, and definitely totally without value for your customers. Ask anyone, and they’ll tell you that you only engage in video content if you want people to notice you. And who wants that, right? Don’t worry, though. We’re here to save you. Here … Continue reading 4 Reasons to Avoid Video Content Marketing in 2022
Did you know that more than 50% of customers who conduct a local search will visit a store within a day? What’s more,78% of local mobile searches result in an offline purchase, and about 56% of all “on-the-go” searches have local intent. To put this another way, local search is BOOMING, and now is the … Continue reading 5 Website Elements That Will Make Your Local Customers Happy
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